Marketing Manager

Atrium is Atlantic Canada’s leading furniture and home decor destination, with major tenants including Ashley Furniture, World Wide Furniture, and Gallery 1 Furniture, among other reputable home decor companies. 

We are currently seeking a talented and motivated Marketing Manager who will contribute to the marketing strategy for Worldwide Furniture, Ashley Furniture, and Gallery 1 Furniture; as well as execute and coordinate all collateral and assets required to execute the strategy. 

Responsibilities: 

• Work with team on development of overall marketing strategy (includes online, social media, print, television, and radio); across 3 banners – Ashley Furniture, Worldwide Furniture, and Gallery 1 Furniture; 
• Planning of promotional calendar and execution of all promotions; 
• Managing marketing budgets for all stores – including promotion and branding activities; 
• Creation of television and online video advertising assets (in-house and with third party suppliers); 
• Generate ideas for creative marketing concepts unique in the furniture industry; 
• Booking of all media and delivery of assets – radio, television, flyers, signage; 
• Work with in-house Graphic Designer on execution of all marketing collateral required to effectively implement the marketing strategy; 
• Implement digital strategies in-house, and act as liaison with external digital media suppliers; 
• Writing of scripts and ad copy for campaigns – radio, television, print, digital;
• Assess the success of each campaign, including online analytics, evaluate sales and traffic results and implement improvements; 
• Review website analytics; 
• Conduct customer research to inform marketing strategy through surveys and contests. 
• Work with Digital Marketing Coordinator to oversee all organic and paid social media campaigns (Facebook, Instagram, Twitter, etc.)  
• Create email marketing campaigns; 
• Build strong relationships with media outlets and promotional companies.

Qualifications: 

Education and Experience: 

• 3-5 years in a Marketing role; 
• Degree or Diploma with a focus in Marketing, Radio TV Arts, or Communication (or other relevant field); 
• Digital marketing experience; 
• Facebook Blueprint certification or equivalent experience with Facebook advertising is an asset; 
• Google AdWords certification and/or experience is an asset; 
• Experience with Adobe Creative Suite, including InDesign, Illustrator, Photoshop, After Effects, and Premiere Pro is an asset; but not required 
• Experience in campaign management is an asset. 

Specific Skills and Knowledge 

• Strong project management skills; 
• Strong technical skills – particularly with relevant software, digital advertising tools, 
• Creativity – ability to create content that is creative, informative and captivates a specific audience; 
• Analytical skills – working knowledge of online analytics; 
• Communication skills – must be able to communicate effectively in person and have strong written communication; 
• Planning skills – required to produce and follow a marketing plan, with associated budget; 
• Strong attention to detail – particularly with editing and proof reading; 
• Working within tight deadlines. 

What We Offer: 

• Competitive salary 
• Health and dental benefits; 
• Employee discount; 
• Opportunity to be part of an exciting, entrepreneurial company and have an impact on our business. 

How to Apply:

Please send resume to jobs@rankgroup.ca with subject line: Marketing Manager. We thank all applicants for their interest, but only those selected for a pre-screen will be contacted.